The new Pacard logotype expresses, in itself, the Pacard business essence – a strong, organised company – a reliable packaging solutions provider. They use the latest technologies to create capsules that protect goods during transportation – and that was, in fact, the inspiration for their identity.
I’ve used the first and the last letters of the name – “P” & “D”and created
a cube – symbolising power in its perfection and also emphasising on the boxes and the packaging reference. Also, the two symbol-letters come together as two closing hands – protective and safe.
The colours are also strong and they enhance the powerful font, as the entire logo is a representation of the perfectly put in place and packed materials, suggesting professionalism, reliability and innovation.
Category: Branding & Identity
Data Created: 2014