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Project description

The new Pacard logotype expresses, in itself, the Pacard business essence – a strong, organised company – a reliable packaging solutions provider. They use the latest technologies to create capsules that protect goods during transportation – and that was, in fact,  the inspiration for their identity.

I’ve used the first and the last letters of the name – “P” & “D”and created
a cube – symbolising power in its perfection and also emphasising on the boxes and the packaging reference. Also, the two symbol-letters come together as two closing hands – protective and safe.
The colours are also strong and they enhance the powerful font, as the entire logo is a representation of the perfectly put in place and packed materials, suggesting professionalism, reliability and innovation.


Project details

Client: Pacard

Category: Branding & Identity

Data Created:  2014